Project: Lego McLaren - United By Racing Client: LEGO / Formula 1 Sound Design: Box of Toys Audio CHALLENGE / As part of LEGO’s high-octane collaboration with Formula 1, this campaign teased an exciting lineup of LEGO F1 models - spotlighting McLaren’s racing heritage with the detail and excitement. SOLUTION / The sound design emphasizes the engineering and heritage of the McLaren team by incorporating the authentic V6 engine sound currently used by their official race car. The trailer is further enhanced with ambient noises and dynamic whooshes, adding depth and immersion to the overall experience.
