https://www.alisonscorgie.com/chanelno5-leau Insight When CHANEL created an entirely new No.5 fragrance, they wanted a modern, fresh embodiment of its iconic, timeless scent. What would No.5 L’EAU say today? Idea: You know me and you don’t This campaign came from the truth that women want and need to express all sides of our personalities. I was recruited to help create a luxury story with legs that would inspire everyone with its provocative film and then invite women to be a part of the conversation online. Although I didn’t write the TVC, I came up with the campaign name and concepts for its accompanying social campaign and activation where influencers had their portraits taken inside a giant No.5 bottle, rewriting what Chanel No.5 means to them. TVC director: Johan Renck Portraits of Lily-Rose Depp: Karim Sadli Paradox photography by: Sean & Seng UGC portraits: @fabmusealina and @irimatic @lafra
