Sergey Kurdyashov and Josh Brown of Softorino talk about the development of WALTR, a simple but powerful utility to load a wide variety of audio and video formats on your iPhone and iPad quickly and without transcoding. The difference is that those files then appear in the native music and video apps, exactly as if they were natively supported. MKV, AVI, FLAC and all those other hard-to-deal with formats load and play easily. Sergey and Josh reveal the origin of the name, discuss how they discovered 4K video could be played on the newest iPhones, and why their intro video is a template for other developers to follow. Show Notes and more at: http://www.macvoices.com/macvoices-15065-sergey-kurdyashov-josh-brown-softorino-introduce-video-conversion-tool-waltr/ Follow Chuck on Twitter: http://twitter.com/chuckjoiner
