This interactive contest rewarded women for taking care of themselves and their families by purchasing the probiotic yogurt drink DanActive. In turn, we offered women real, relevant healthy lifestyle tips from two Canadian TV personalities Debbie Travis (EN) and Josée Lavigueur (FR). Debbie on sleep This is one of the videos women would get after taking the contest quiz. March 2011 Client: Danone, DanActive Agency: Sid Lee Creative Director: Christian Ayotte Senior Art Director: Christiaan Welzel Art Director: Samuel Leblanc, Etienne St-Denis Copywriter: Alison Bracegirdle
