In recent years Telstra, Optus and Vodafone received negative PR (and fines) due to ~2 million Australians receiving unexpected DCB charges. CEOs of DCB providers said there are some “egregious” DCB offenders who have been tricking consumers, causing negative PR to DCB industry. Ostracize bad actors by self policing. - Bad actors have hurt PSMS & P900 - DCB Industry be its own PR wingman - Proactive raising of self-policg bar - Protect DCB’s quality reputation - Collaborate w/consumer interest groups - Isolate, ostracize, drive out abusers
