The Insight The Honda Odyssey came with the first-ever built-in vacuum, the HondaVAC® to make parents’ lives better. However, not as many parents consume traditional media. The Attack To reach the parents who spend a lot of time on social media, we launched the Snack Attack. We leveraged popular snack and fast-food brands’ accounts by opening a playful conversation about how their days of living on minivan floors were numbered. The Results We created dialogue that was leveraged across 47 brands’ social media audiences. The effort earned over 20 million Twitter impressions and 48 million earned-media impressions from PR. Joe Baratelli - EVP Chief Creative Officer / Jason Sperling - Sr. VP Executive Creative Director / Ken Pappanduros - VP Creative Director/Copy / Chuck Blackwell - VP Crreative Director / J Barbush - VP Creative Social Media Director / Joaquin Salim - Art Director / Tynessa Jue - Jr Art Director / Laura Kelley - Social Media Copywriter
