In this edition of Brand Equity, find out why online players are adding a physical presence to their online portals and if this is the right move for them. Also, a look at MTV’s newly launched cafe FLYP@MTV! Tune in for the scoop on MTV's innovative menu card that gives the youth a chance to 'chew on the MTV experience'.
Finally, OLX’s new digital only campaign foes under the scanner as 10 leading marketers give us their opinion on ‘The Final Verdict’
