In current times, Google is more concerned with the user intention behind the search and the overall user experience on your site… whether the user wants to buy something or learn something? Currently, there are around 200 factors for website’s ranking. Whenever a user looks for a specific information by typing keywords in the search box, the Google algorithm decides where to rank a page in comparison to all the other pages related to those keywords. http://www.webdhoom.com/services/search-engine-optimization-seo