British fishermen are enjoying a 'black gold rush' as demand for cuttlefish hits all time high thanks to soaring demand from abroad - while it is virtually ignored as 'too ugly' to eat here.
Fishermen from across the UK are flocking to the South West to land the inky mollusc - which is related to the squid - in record numbers.
They are taking advantage of the lack of quotas with 100 tonnes being landed by just five or six boats.
