Bausch & Lomb has announced a partnership in the U.S., with Visual Therapy, a luxury lifestyle consultancy firm that helps individuals identify their perfect style type. The firm will help bring the benefits of multifocal contact lenses to life for women and men through the "See a New You" online sweepstakes. This unique program is designed to educate consumers on Bausch & Lomb's innovative multi-focal contact lenses. Bausch & Lomb's Multi-Focal contact lenses feature All-Distance Optics(TM), which allows patients to see effortlessly and comfortably across all distances, giving them freedom from reading glasses. Visual Therapy's patented approach to style and fashion encompasses the outer and inner self by helping men and women to look and feel their best. Replacing cumbersome reading glasses with contact lenses is a natural extension of their philosophy. The partnership kicks off today with the launch of the "See a New You" online sweepstakes at www.goodbyereaders.com, featuring the grand prize of a personal lifestyle consultation with Visual Therapy and a year-long supply of Bausch & Lomb Multi-Focal contact lenses. Ten runners-up will also receive an annual supply of Bausch & Lomb Multi-Focal contact lenses and an autographed copy of Visual Therapy's book, "Life in Color." There is no purchase necessary to be entered to win. Exclusive content at www.goodbyereaders.com, featuring Joe Lupo and Jesse Garza, co-founders of Visual Therapy, will be developed to help educate women and men over 40 about the changes they may be experiencing with their vision, as well as the lifestyle and visual benefits of multifocal contact lenses. Consumers will be able to read about this condition (presbyopia), take a style quiz developed by Visual Therapy, view an interactive demonstration of how Bausch & Lomb Multi-Focal contact lenses work, and find a local eye care professional. Produced for Bausch & Lomb
