For more info visit www.newsinfusion.com Long Beach, Calif. (April 23, 2009) – According to two new skin care surveys, women are not scaling back on their anti-aging skin routine, despite the current state of the economy. The Economic Impact on America’s Skin Care Habits, sponsored by Obagi Medical Products, Inc. (Nasdaq: OMPI), a leader in physician-dispensed topical aesthetic and therapeutic skin health systems, reported that many continue to spend their hard-earned money on favorite at-home regimens, continuing with regular visits to the doctor and sacrificing other luxuries in order to do so. Further supporting this study, a recent article in Global Cosmetics Industry (GCI) magazine published a forecast from Mintel, a leading global supplier of consumer, product and media intelligence, that stated they expect a 20% increase in anti-aging skin care sales over the next five years. The Economic Impact on America’s Skin Care Habits survey found the majority (98%) of women 25-54 years of age surveyed who see a dermatologist or plastic surgeon for their skin care needs say that they currently spend up to $500 a year on facial procedures and half (50%) would be willing to spend up to $300 on a personalized skin care regimen. Yet even those women, who are still spending money for in-office procedures at their dermatologist or plastic surgeon’s office, are looking for ways to save money. According to the women surveyed, such savings come in the form of choosing a professional skin care regimen that helps to extend and enhance the benefits of their in-office procedures.
