Jaguar revealed its new design direction Monday night with the unveiling of an all-electric concept car. The Type 00 showcases a boxy, minimalistic style distinct from the brand's current sporty vehicles. The concept signals Jaguar's future as an electric-only company by 2026. Jaguar's "Copy Nothing" campaign, featuring avant-garde visuals and removing its classic logo, was criticized as “woke” and abandoning heritage. Jaguar paused U.K. sales in November to prepare for its EV relaunch.
