Chinese pop toy brand Pop Mart has seen explosive growth this year. In the first quarter of 2025, the revenue was 1.7 times of the same period of time last year, with the growth in American and European markets leading the way. American market increased by 895% while European market increased by 600%. In its newly opened Hirono pop-up store in central London, CGTN Europe spoke to several customers, trying to find out the secret of its success. Check this out.
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