JPMorgan Chase is launching a luxury-tier wealth management service, J.P. Morgan Private Client, targeting affluent Americans with at least $750,000 in assets. According to CNBC, the new format uses First Republic’s high-end branches and combines concierge-style service with upscale design elements to create a personalized banking experience. Fourteen newly branded financial centers are opening in wealthy enclaves across New York, California, Florida, and Massachusetts, with plans to reach 31 by the end of 2026. The service offers a dedicated banker to each member, replacing the typical handoff between multiple employees. The service aims to deliver a high-end, concierge-style experience similar to a luxury hotel.
