Social platform X, formerly Twitter, will soon let users trade stocks, tip peers, and manage payments directly in-app, according to CEO Linda Yaccarino. She told the Financial Times that the company aims to introduce peer-to-peer payments, X-branded credit and debit cards, and full financial integration by year’s end. The move could pressure fintech players like Robinhood, SoFi, and Block’s Cash App. Strategist Dwayne Gefferie compared Musk’s approach to Tesla’s disruption of the auto industry, saying incumbents may only act once X Money proves viable. The announcement comes as X faces an ad revenue crunch and brand safety concerns, but Yaccarino dismissed talk of tensions with marketers as “hearsay.”
