West Bromwich Albion are embarking on a new journey with their recently appointed head coach, Ryan Mason, as hopes rise for a strong promotion challenge. After narrowly missing out last season, the club has turned to the promising young manager to bring fresh enthusiasm and clear direction to The Hawthorns.
We caught up with Charlie Haffenden from BirminghamWorld to discuss what Mason’s appointment signifies for Albion’s ambitions—and how the club aims to assemble a squad ready to compete effectively throughout a demanding season.