Bing Maps (Bing Places for Business) is part of my Local SEO Service that I offer my clients. Bing (along with Apple, the website, and directories) tends to make up around 10% of my focus with Google Maps being the 90%. Still, I see value in Bing Maps, and the KPI that I care about for my clients is if we are getting more impressions compared to similar businesses in and around our zip code. That means we have more chances to get in front of potential customers.
https://tmblast.com/services/ny-local-seo/