Malaysia welcomed 20.1 million tourists in 2023, and hotel occupancy has bounced back to over 62% since pandemic lockdowns — but behind the glossy exteriors, many hotel owners are barely breaking even.
Why?
Because long-term contracts, rising costs, and vague ESG requirements are quietly eroding investment value.
Dr. Timmy Ho of Pragmatique discusses how hotel asset management (HAM) can help owners regain financial control and ensure sustainable returns.
