🔹 Summary Learn why emotional branding—not logos or slogans—is your startup's strongest growth engine. Jakob Trpin reveals how to build trust and win investors with human-to-human marketing.
🔹 What You'll Learn
Discover emotional branding strategies that build loyal customer bases.
Learn why startups fail at branding and how to avoid common mistakes.
Understand human-to-human (H2H) marketing and its DACH startup relevance.
Avoid the trap of internal misalignment sabotaging external branding.
Master storytelling techniques that win over investors pre-pitch.
See how emotional trust drives retention in scale-ups.
Explore why branding is crucial for startups in Germany, Austria, and Switzerland.
🔹 Guest Authority Frame
Jakob Trpin, Founder & Branding Specialist at Yesyesandtwo, shares 18+ years of expertise in emotional branding. His work spans global brands like Red Bull, Audi, and Marvel. Learn his human-to-human branding secrets that turn startups into movements.
🔹 Timestamped Chapters
00:00 - Why Emotional Branding Beats Loud Marketing
02:15 - The Invisible Language of Brands Explained
06:40 - Common Startup Branding Mistakes
10:20 - Human-to-Human (H2H): Beyond B2B/B2C
14:45 - Internal Branding: Building Culture That Resonates
18:30 - Investors Feel Your Brand Before Metrics
23:00 – Scaling Authentically: Avoid Brand Dilution
27:00 – Closing Insights + Emotional Branding Playbook
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📰 Blog write-up: https://www.startuprad.io/post/emotional-branding-for-startups-how-to-win-hearts-not-just-markets
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#EmotionalBranding #StartupBranding #HumanToHumanMarketing #DACHStartups #VentureCapital #BrandingTips #TechStartups #Scaleups #InvisibleBranding #H2HMarketing #Startupradio #StartupradIo
This episode explores emotional branding as a startup growth strategy. Jakob Trpin explains how founders can build trust, connect human-to-human, and maintain authenticity while scaling in the DACH startup scene.
🔹 FAQs
Q: What is emotional branding for startups?
A: It's a strategy that creates emotional connections with customers to build trust and loyalty beyond metrics.
Q: Why do startups fail at branding?
A: They focus on logos and slogans, neglecting storytelling and emotional alignment.
Q: What is H2H marketing?
A: Human-to-human marketing focuses on personal connections across B2B/B2C silos.
🇩🇪 This episode shows why emotional branding is crucial for startups. Jakob Trpin explains how founders build trust and scale authentically.
