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AI Accounting Software: The Swiss Startup Automating Bookkeeping with Sequence ERP

2025-07-21 1 Dailymotion

#aiaccounting #SwissStartups #FintechForSMEs #b2bsaas
AI accounting software is changing the game for startups — especially in conservative markets like Switzerland. In this episode, Blas Pegenaute (CEO of Sequence ERP) shares how he’s building a full-stack fintech platform combining banking, bookkeeping, and automation for SMEs.

Discover how Sequence ERP evolved from an internal accounting tool into a licensed fintech challenger that could redefine SME operations in Europe.

🔑 What you’ll learn in this episode:
Why Swiss startups face unique fintech challenges
How Sequence ERP automates accounting with AI agents
What KPIs matter most when raising VC in SaaS
Blas’ founder journey from nightlife to fintech
Why embedded banking + AI is the next SaaS frontier

🧑‍💼 About the Guest:
Blas Pegenaute is a serial entrepreneur and the CEO of Sequence ERP. With a background in hospitality and B2B distribution, he’s now building a fintech startup transforming how small businesses do finance in Europe.

📖 Full blog post (Do Follow):
http://startuprad.io/post/ai-accounting-software-the-swiss-startup-automating-bookkeeping-with-sequence-erp

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The music used in our intro is "MF-297 : First Hero" licensed from Musicfox.com: https://www.musicfox.com/detailsuche/?searchtext=297&submit=search

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Chapters:
00:00:00 The Future of Accounting - How AI Driven ERP is Transforming Swiss SMEs
00:00:03 Introduction to a Powerful Episode
00:01:01 Blas's Entrepreneurial Journey
00:04:00 From Parties to Accounting Tools
00:06:36 Favorite Cocktails and Bar Stories
00:08:35 Aha Moments in Scaling
00:10:13 Lessons from Failures
00:11:56 Relocation to Switzerland
00:14:11 Issues with Current ERP Software
00:15:55 Competing with Established Software
00:17:18 Exclusive Announcement
00:21:19 Insights on Fundraising
00:24:53 Future of AI in Accounting
00:27:36 Building a High-Performing Team
00:31:26 Maintaining Team Performance
00:33:22 Vision for the Future
00:35:35 Redefining SaaS with AI
00:37:17 Hardest Decisions as a Founder
00:39:30 Where to Follow Blas and Sequence
00:40:36 Closing Remarks and Audience Engagement