President Donald Trump has unveiled Apple’s staggering $100 billion expansion plan in the U.S., raising its total investment pledge to $600 billion over the next four years. The Oval Office announcement follows months of tariff threats from Trump, who recently floated a 25% tax on foreign-made Apple products. Apple CEO Tim Cook appeared alongside Trump and Commerce Secretary Howard Lutnick and presented a symbolic gold-based souvenir to mark the occasion. While the investment will expand Apple’s U.S. supply chain, it still falls short of Trump’s demand to manufacture iPhones domestically.
Cook noted that several components — including glass and chips — are already U.S.-made, but final assembly will stay overseas “for a while.” Experts say the move is both a savvy PR maneuver and a strategic way to sidestep future tariff risks. Apple shares closed up 5%, with suppliers like Corning and Applied Materials also surging after the blockbuster announcement.
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