Black Friday is a big day for marketers. Not only does it mark the launch of the busiest shopping season of the year, but it also provides marketers with a ton of valuable insights into consumers' shopping habits. How are shoppers using technology to find and access promotions and deals? What are the newest marketing trends companies are leveraging to market their Black Friday campaigns? Are they effective? While Black Friday is usually a day when marketers sit back and watch how their campaigns play out, smart marketers understand the importance of learning from the behaviors of modern-day shoppers.
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