Source: http://www.vayumedia.com/videos/A-Web-Divided-Device-Fragmentation.php. To take fragmentation a step further, we can throw in the wild card with the fragmentation between many different platforms and dozens of different devices. These days, we have consumers rapidly jumping between online channels -- "checking in" on their iPhones, scouring their social networks, via their iPads, for product information and discounts, and sourcing local information and reviews from a nifty new application.
